News
PREMIER LAUNCHES SPECIAL EDITION PRODUCT TO MARK COMPANY'S CENTENARY - 100 YEARS OF PREMIER
YORK, England- In celebration of Premier's 100th Anniversary, several limited and special edition product offerings are now available:
Reviving traditional shell building techniques, the Della-Porta 100 limited edition takes inspiration from the Premier walnut shell snares of yesteryear. Strictly limited to a run of 100 pieces, and exclusively handmade in the UK, the Della-Porta 100 commemorates Premier’s centenary year and is the perfect addition to any prized snare collection.
GENISTA 100SE
To mark the occasion of Premier’s 100th anniversary, the Genista 100SE is a unique take on the original, unsupported birch shell kit launched in the 90’s. The special edition 6-piece shell pack reimagines Premier’s unmistakable tri-band finish alongside the distinctive characteristics of Genista Classic.
ARTIST CLUB 100
Launched to celebrate Premier’s 100th anniversary, the Artist Club 100 is a special edition of the original and popular compact kit in British Racing Green.
These products are only available throughout the company's Centenary celebration. Product inquiries should be directed to ross@musickltd.com.
Premier's Iconic Look, Legendary Sound REturn to USA
COLUMBUS, Ohio- The iconic look and legendary sound of Premier's world-renowned drums and percussion instruments will soon return to the stages and studios of America. Musick Ltd. of Columbus, Ohio - an organization founded by musicians for musicians - will be importing and distributing the range of Premier drumkits, snare drums, hardware, marching percussion, and concert percussion in the U.S. for the first time in more than five years.
“With Premier celebrating its 100th anniversary next year, the company's heritage of innovation and quality shines through every product in the range," said Ross Musick, founder of Musick Ltd. "Today's drum market is crowded with so many products that look and sound the same. The legendary look and sound of Premier's instruments will be a welcome addition."
Karen Whitelam, Sales Director of Premier, added “We are delighted to partner with Musick Ltd – having worked with Ross previously with our orchestral products, it’s great to be once again reintroducing our drum sets into the US Market.”
Musick Ltd.'s retail partners at Maxx Drums Supply in Illinois have a large selection of Beatmaker snares, Genista kits, and hardware packages on the way and available for preorder on their website, www.maxxdrumssupply.com.
Retailers interested in joining the Premier USA family should visit www.musickltd.com or email info@musickltd.com for more information.